Marketing Messages in the Palm of Your Hand: Text Message Marketing

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As technology advances, so do marketing strategies. We see appearing in new places all the time; traditional advertising isn’t working as well any more. As trends show, users are text messaging their friends, family, or acquaintances much more than calling them. It only seems right that marketers take advantage of this and start marketing through this medium.

Text messaging has been around for over a decade, marketing through this new medium is a relatively new and inexpensive method. Consumers benefit because they can receive coupons or promotional codes to get great deals in the palm of their hands – no need to cut coupons! The first thing a marketer needs to do is to find a provider that will give you a subscriber list and send out you ads.

Major League Baseball is taking advantage of this to the fullest. Once you register and enter your favorite MLB team, you can receive team alerts, scores, injury and trade updates, trivia, all-star balloting, and much more! The idea is to bring fans and MLB closer – and it only costs the user $3.99/ month. An enormous number of other companies are integrating SMS marketing into there strategy as well including, Orbitz, Champs, and Twitter, and local companies near you!

Is this a short-lived marketing strategy or a highway to success? We would love to hear your opinions!

Also, for Colorado companies, we have a wonderful local provider for double opt-in text messaging providers! Give us a call 303-834-7718

NEW Apple iPad 2

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With no surprise, the next big buzz is the iPad 2. It seems that Apple can do no wrong these days with every release being better and more profitable than the last. With the iPad 2 being released on March 11, 2011 we will just have to wait and see just how revolutionary this new product really is.

Here is what we do know. The iPad 2 has a camera on the front and on the back. This allows for video chatting or recording others. The product is LED backlit and the resolution is nothing short of amazing. With two of the most popular service providers available (AT&T and Verizon) almost anyone can add an iPad to their family plan! A WiFi-only version is also available. The best part is all this fits in a skinnier and lighter iPad. It will be availble in both black and white “from day one.” This could only mean Apple has finally approved the color of the white components from suppliers in China which has been holding back the white iPhone 4. Hopefully white iPhones will soon be available.

Still not sold? Here is Apple’s cover you could buy for your iPad:

This video speaks for itself. Smart tablet calls for a smart cover! With the release just a week away expect to campout if you want to be one of the first with your hands on this revolutionary piece of technology.

(via techradar.com)

PCWorld.com

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Good to Know is a Google site that provides an overview on how to keep your personal information safe while online. While Good to Know is was designed with personal Web browsing in mind, you can use the tools Google offers on to help your employees betterunderstand online privacy to protect both themselves and your clients. Check this article from PCWorld.com

Why Google paid $3.2 billion for Nest’s smart thermostats

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Google is moving into your home. On Monday, the Internet company said it was acquiring Nest, a maker of smart smoke alarms and thermostats, in a move that gives Google a strong foothold in a hot new market known as the “connected home. Check this article from PCWorld.com

 

Google+ Facial Recognition Uses Magic Words–‘Opt-In’

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Google introduced a facial recognition feature for its Google+ social network. So far, it has been fairly well received—in stark contrast to a similar feature Facebook launched a few months ago. The main difference between the two? Google asked permission. Check this article from PCWorld.com

How To Disable Or Fake Your Location In Firefox, Internet Explorer & Chrome
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Modern browsers including Chrome, Firefox and Internet Explorer now include “geolocation” services based in the browser. What this does is attempt to locate you based on your IP, wi-fi or network location. It is used for several reasons, including adding a location to your tweets or Facebook updates, or to locate you on a map. You might want to hide or fake this location IP due to privacy concerns, and it isn’t too terribly hard to do so. Check this article from MakeUseOf.com

Don’t Let ‘Microsoft Trained Brain Syndrome’ Happen to You

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Windows users have many, many reasons to consider switching to Linux, as I’ve pointed out on numerous occasions already. For many, however, there’s one big, fat obstacle standing in the way: “Microsoft Trained Brain Syndrome.” Check this article from  PCWorld.com